A 48-sheet digital advertising display in Leeds has been given a red light (DCS Number 400-021-227). The council, the inspector noted, considered that the main risk to public safety arose from “the potential for the colours within the digital advertisement to cause confusion when viewed in conjunction with the traffic lights, for example were the colours to match on red or amber a driver might be less aware of the need to stop.”
The appellant contended that the display and the traffic lights would not be viewed together until the stop line for the pedestrian crossing was reached but the inspector remained concerned about the potential for driver distraction.
So best to proceed with caution regarding the siting of illuminated advertising.
For more on the public safety considerations relating to advertisements see section 30.033 of DCP Online.